Marketing

How selling your art online can help you sell more of it at shows

Written by nftlady

If you are currently selling your artwork at shows, it would be in your interest to have a presence online. This will allow you to sell more of the artwork that you are creating for both yourself and others.

Your website serves as a virtual storefront where people can view your work, buy prints or originals. It also gives people an opportunity to find out more about you and your interests. Be aware that having a website is not enough; it must be updated regularly. People will visit periodically to see if there are any changes (for example, new artwork for sale).

One way of attracting people who might see your web site is through social media outlets like Facebook or Twitter. You can use these sites to let your fans know when you have updated your website. On Facebook, create a page for yourself and promote it on other pages that you are involved in. Twitter is great because people can re-post what you have said very easily. For example, tweet an interesting quote from the Dalai Lama, someone might retweet it with their own comment. You can also use Twitter to let people know when you have added new artwork to your website or if you are having a sale.

Make sure that the work that is available on your website is for sale at shows, otherwise people will wonder what the point in looking at it online is. If someone wants an original painting at a show but is unable to purchase it, make sure that you include contact details on your website and tell them they can get in touch with you later.

If someone is considering buying an original painting and has enquired about purchasing it online, let them know how long it will take for the work to be finished if they want to buy it at the show. Let them know that you will not sell it to anyone else before they have had a chance to buy it if they contact you after the show.

When you are selling your artwork at shows, make sure that the prices are clearly marked on all of your pieces. People should be able to work out how much something costs without asking you. People appreciate knowing that the prices are clearly marked because it saves them from having to approach you and ask.

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